THE SO DUTCH FASHION SHOWROOM IS CLOSED ON THURSDAY 17 AND FRIDAY 18 MAY.
LOOKING FORWARD TO SEEING YOU ON MONDAY AGAIN!
 SO DUTCH FASHION -
So Dutch Fashion is the PR-unit of the Dutch Fashion Foundation and focuses on the world-wide promotion of Dutch fashion.
We present the collections of nine designers in our showroom in the World Fashion Centre and we offer diverse PR activities for these designers.
So Dutch Fashion is located in the World Fashion Centre in Amsterdam.
Kon. Wilhelminaplein 13 / Tower 1 / Floor 13
T +31 (0)20 6170957
E info@sodutchfashion.nl
You are always welcome to visit our showroom from Monday until Friday from 10:00hrs - 17:30hrs. It is not necessary to make an appointment.
The following labels are presented in the So Dutch Fashion showroom:
Dimitry Frenko Krul - Marga Weimans - Natalie de Koning - Van Markoviec - Z E M
© Eva Lokhorst
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SO DUTCH FASHION DESIGNERS: Dimitry Frenko Krul
Photo © Ola Rindal
Dimitry works as an independent and freelance fashion designer and works as a creative director for several companies, for developing strategy, hand writing, style and collections. Besides that he works on his collections in his studio at the World Fashion Centre. At the So Dutch Fashion showroom three collections are available: Miss Robinson#: ‘Late afternoon’, Blanket Project# and Skirt Project#.
Miss Robinson#: ‘Late afternoon’ is a small couture/prêt-a-porter collection. It's made with lots of hand work and three dimensional pattern techniques. In combination with the characteristics of the fabrics women's feminity is emphasized. The collection shows a hint of the thirties, especially in the use of colour, crepe georgette and silk fabrics. And as well a sober luxury with a sexy touch.Furthermore the symmetrical asymmetry stands out from the designs and the execution of it.
Blanket Project# is a ‘work in progress’ collection. The collection consists of blanket coats, which are made through moulage and refer to the overcoats from the past century but with a modern touch. For the woollen fabrics Dimitry used reused blankets with enlarged designs, such as blocks, chequered dessins.
Skirt Poject# shows a rainbow of colours. The skirts are made of jute and have each their own feminine and voluminous design. Pink, yellow, green and brown tones are represented.
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Marga Weimans
Image © Menno Bouma
For the ‘Wonderland’ collection Marga Weimans created an escape from reality through her designs. The designer is strongly interested in architecture and combines it with fashion, whether in construction, shape or material; from the grey apartment buildings that surround the designer’s studio in a poor area of Rotterdam she developed a print and released the beauty hiding behind the drab facades. In the design available at So Dutch Fashion, the renowned print has been used on the dress as well as the leggings and gold colored ornaments were added, representing the chaos and secret beauty of the city. In the other design from the Wonderland collection available at So Dutch Fashion, architecture manifests itself in the color, shapes and use of material. The colours of concrete and cement and the ornaments shaped like the metal grids used for reinforced concrete were made with materials such as foam and rapid prototyping.
Marga Weimans is a fashion house which explorers and pushes the borders of fashion by incorporating elements from various other creative disciplines, such as architecture, industrial design and fine arts. As a starting point of the design process, the designer relies on personal experience, inspiring encounters, the development of her life and fashion house, her surroundings, ambitions and dreams. The resulting creations, ranging from extensive couture dresses to minimalistic prêt-a-porter pieces, are characterized by a highly innovative use of materials; wood, iron, resin, semi-precious stones and fiberglass, for instance, have all been used in her creations together with self-developed fabrics and prints.
The designer graduated at the prestigious Antwerp Royal Academy of Fine Arts with her collection “The Power Of My Dreams’. In 2005, this collection received international recognition by winning an I-D award, named after the organizing fashion magazine, and its purchase and exhibition by the Groninger Museum. Thereafter, Marga Weimans has presented several collections in Paris and participated in numerous projects, both of which were displayed in various exhibitions throughout The Netherlands and abroad.
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Natalie de Koning
Photo © Lichting 2011
Natalie de Koning graduated in the summer of 2011 from the bachelor Fashion Design at the Utrecht School of the Arts. Since her graduation she was nominated to participate in the ‘Lichting 2011 by G-star Raw’ fashion show during Amsterdam Fashion Week. Besides that she was also chosen to participate in last seasons The Green Fashion Competition. After fulfilling a part-time internship at Elsien Gringhuis she started working on her own - more commercial - label ‘I am Nold’. Besides that, she's also working on a high fashion collection for a new exhibition called 'High Fashion Low Countries' which will be on display during Amsterdam Fashion Week this summer and in Antwerp/Brussels this fall.
Graduation collection
Jewellery, diamonds, a third car, another red shoe because the last one wasn’t good enough anymore, the more the merrier. Natalie thinks that nowadays, consuming is getting out of hand. It seems as if people think they need things to shape their identities and cannot see themselves without their possessions. Without those, what’s left? It looks like people want to form some kind of ‘authentic’ identity this way, but in reality, this identity is quite fake. With this collection, she has tried to showcase this phenomenon in an ironic way. The outfits, inspired by the shape of a diamond, portray a kind of luxury in their details and decorations, but a closer look reveals that the embroidery, buttons and sequins are made out of plastic.
This collection is part of my research on sustainable production solutions. Silks had been painted with tea or in a factory where water is purified and re-used. The leather and wool is residual material. The plastics are from a company where energy and materials are managed in a sustainable manner. With this collection, she wants to question our current attitude towards consumption. She wants to direct attention to these topics in order to reduce our carbon footprint.
www.nataliedekoning.nl / www.iamnold.com
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Van Markoviec
Image © Armando Branco
Van Markoviec is one of the main, well recognizable sustainable labels in The Netherlands perceived as a transparant and honest messenger of sustainability in fashion with line of high-end feeling, wearable & accessible forms. The VM label is deeply rooted in slow fashion movement. Collections #5 takes strong inspiration from freedom and elegancy of birds and from excitement of bondage - bringing high-end eco luxury styles for sexy “bobos”. The mood and colour board contains stripes, pale tones of yellow, cloudy blue, lead grey and black, pure white and egg shell white followed by recycled denim indigo. Sharp lines are contradicted to romantic lace finishing and flounce detailing. Shimmering silk and cotton voile meets heavy linen and denim items. This season VM explores further potential for beautiful sustainable fabrics such as fluid fair-traded silk, soft organic cotton, durable hemp & linen or tencel - fiber of eucalyptus origin. For the second time VM introduced “ZERO WASTE” concept- flower brooches made out of leftover textiles’ from our production. VM’s look can also be complemented with unique PLANT IVORY jewelry made out of nuts and seeds Ecuadorian trees together with belts made out of Brazilian Catfish skin.
VM origins in believe in world where fashion industry follows 7-R principles and: Respect people rights to decent working conditions; Reduce unsustainable use of natural resources, emission of pollution and overproduction; Reuse, Remanufacture and Recycle its waste; Rethink product life-cycle; Redesign its ideas into new concepts. Since arise of VM in 2005 they are determined to take responsibilities for their production. They want to contribute to:
· Reduction of CO2 emission, by shortening sampling chain, finding supply and placing our production in closest possible area;
· Minimising waist production by reusing and recycling even smallest production leftovers;
· Delivering beautiful and healthy products made from certified textiles with natural or nickel free metal trimming.
Those green criteria for manufacturing together with transparency in communication are strong foundations for sustainability at VM.VM is created in ethical way and with minimal ecological footprint to save vulnerable equilibrium of the Planet. In this way VM brings green fashion solution to people who seek for unique design, luxurious quality and ecophilosophy.
www.vanmarkoviec.com
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Z E M
Photo © Pieter Jan Boterhoek
The Fall/Winter 2012/13 'Dusk' collection, from the Dutch-based brand ZEM, features clean colour-blocking with sharp angular accents. Simple styles are combined with distinctive accents. From suited separates to sharp shirting and fitted trousers, the collection doesn’t shy away from colour, showcasing a rich palette of deep rust hues, earth tones and eye-catching emerald green bursts. This collection redefines minimalist menswear with effortlessly cool ensembles that are fresh, fun and youthful.
Samira Algoe graduated from the Amsterdam Fashion Institute in 2010. Shortly after graduating she established the label Z E M to shape her ideas about menswear. The label focuses on rediscovering the archetype of menswear in a modern perspective: old becomes new. By a gentle and native approach of this archetype Algoe studies the identity of men. With Z E M she tries to discover the vulnerable side of men by pushing the boundaries of menswear. Algoe’s pure dedication to graphic morphology is a source of inspiration for shape, colour and materials. Minimalism, an eye for detail and ensuring high quality is essential. Z E M is wearable clothing for the confident, open-minded men who are comfortable in their own body.
zem-men.blogspot.com
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