SO DUTCH FASHION

SO DUTCH FASHION - So Dutch Fashion is the PR-unit of the Dutch Fashion Foundation and focuses on the world-wide promotion of Dutch fashion.

So Dutch Fashion is located in the World Fashion Centre in Amsterdam.
Kon. Wilhelminaplein 13 / Tower 1 / Floor 13
Tel: +31 (0)20 6170957
E-mail: info@sodutchfashion.nl

The following designlabels are presented in the So Dutch Fashion showroom:

Corné Gabriëls - Bas Kosters - Bas Kosters for Heineken - Catta Donkersloot - Markoviec - Ignoor - Lifu Hsiao - Maryam Kordbacheh - Heren van Koster - Felicia Adelina Mak - Marloes Blaas - Linda Valkeman

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SO DUTCH FASHION DESIGNERS

Corné Gabriëls

With his graphic signature Corne Gabriëls designs from a conceptual approach and fine detailing. His work is best described as pure, straightforward and basic, with an accessibly and wear ability through which he positions himself in his own way in the fashion industry. Corné Gabriëls works and resides in Amsterdam. After graduating at the Rietveld Academy of Arts, he attended the Fashion Institute Arnhem master course. Till recently he presented his collection at the Prelude fashion salons of the Dutch Fashion Foundation during the Amsterdam Fashion Week. With his label Corné focuses on creating contemporary fashion items, limited edition garments, special projects presented in an innovative way, and special products. His webshop where he sells his items is also the platform through which he can present the Corné Gabriëls label to the fullest. www.cornegabriels.com

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Bas Kosters

In 2005 Bas Kosters started Bas Kosters Studio to house al his fashion related activities he undertakes as an artist in one company name. Besides designing clothes Bas Kosters paints, illustrates, makes dolls, objects, installations, music and does performances. The dolls play a big part in the work of Bas Kosters Studio. You can also find them in prints and as accessories. An opulent use of colours, intensive embroidery and the use of his signature prints are recognizable features of Bas his work. A few months ago the Bas Kosters Studio’s new website went online with a web shop as a happy addition to it. The web shop offers clothing for men and women, several art pieces, the latest accessories and of course the famous Bas Kosters dolls. Also unique limited edition pieces and vintage re-edits are for sale. The latest must-haves are the ‘Weet-ik-veel’-brooches and a whole new range of fluorescence coloured brooches. www.baskosters.com

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Bas Kosters for Heineken

The Heineken’s Beat Collection by Bas Kosters consists of twelve accessible garments for men as well as women with the authentic Bas Kosters signature. This ‘Inspired by Heineken’ collection is exclusively sold at the Heineken the City brand store in Amsterdam. In the collection the mutual values of Heineken and Bas Kosters such as music and fashion come together. During the last Amsterdam Fashion Week the Beat collection was spectacularly launched in the Heineken Experience accompanied by the song ‘Beer’, which the Bas Kosters Studio band ‘Superior Experience’ created especially for this collection. The Heineken’s Beat Collection by Bas Kosters is a special collaboration between Bas Kosters and Heineken Nederland, created under de guidance of the Dutch Fashion Foundation. The collection reflects the brand values of Heineken and the eclectic universe of the Bas Kosters Studio: fashion, design, music, the nightlife and the traveling experience. Bas Kosters Studio developed in collaboration an innovative, multimedia concept in which reflects the values of the ‘Coolest Store in Town’ Heineken the City is reflected. www.heinekenthecity.nl

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Catta Donkersloot

Catta Donkersloot designs womenswear with a use of natural fabrics, a clean cut, surprising elements and a graphic balance. Her Autumn/Winter 2009-2010 collection, the fifth collection under her own label, consists of iconic silhouettes in wool, silk, leather and cotton, capturing free flowing silhouettes and surprising with unexpected linings and material combinations. Catta presented this collection last Amsterdam Fashion Week during the Prelude fashion salon in the Stadschouwburg. After graduating in 2006 from the master course ArtEZ Fashion Institute Arnhem (FIA), Catta started her own label. In November 2008 she opened her own shop in Amsterdam where she sells her designs such as blouses, skirts, sweaters and scarves as limited editions. www.catta.nl

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Van Markoviec

The Dutch-based label Van Markoviec of fashion designer Kasia Markowska and environmental scientist Zuzia Andziak is started out of the vision to integrate the latest trends in fashion with innovative technologies to create a sustainable quality fashion brand with an eco-philosophy. For each collection Van Markoviec explores innovative technologies to bring new, high quality textiles made with a sustainable manner of production, using environmental friendly textiles such as certified organic cotton, hemp and natural silk dyed with plant pigments. The majority of these textiles origin from European producers who are working according to fair trade principles. Nature remains an inspiring motive as the main theme of the Van Markoviec line. Playful combinations of vibrant summery contrast of lemon-yellow and deep night-navy complemented by subtle tones of off-white, beige and gray define the color mood of this collection.
www.vanmarkoviec.com

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Ignoor

The Dutch brand Ignoor designs leather bags and accessories especially shaped to the body. The label stands for style and comfort. The timeless and serene designs are exceptional features for the brand. In the collection for 2009 HAUT CONTOUR Ignoor explores the borders between bag and body; a play between shadow, silhouette and comfort. Accents of contrast edges and stitches display the female curves in the bag. High quality vegetable tanned leather in the colours warm orange to deep black melts contour and female body together. In 2004 designer Noor Wentholt started her own label Ignoor for her custom made leather bags. Ignoor is a pun of the words ‘I am Noor’ and ‘Ignore’. This ‘I am/ am not’ feeling is also characterising her design style. Every bag is ergonomically adapted to the body, while keeping a classic base. Noor’s fascination for the human body is the source for the interaction between an object and the body, blending together without each losing its independent. The combination between ergonomics and design give the bags a unique twist. www.ignoor.com

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Lifu Hsiao

The collection which Lifu Hsiao created as graduation collection for the Fashion Institute Arnhem in 2008 presents a 1920’s lady look inspired by author Virginia Woolf infused with inspiration from the streets of Amsterdam: arched window frames with curtains hanging behind them and the ArtNouveau and ArtDeco influences in Amsterdam architecture. It resulted in clean shapes, small, round shoulders and a low waist. There’s a lot of construction around the body, corresponding with the ArtNouveau and ArtDeco architecture. Fabrics like double-faced yarn chiffon show different colours and shine when looked at from different angles. Contrasting fabrics like metal silver fabric and chiffon with a metallic liquate touch make the clothes young and modern. Now following an internship at Veronique Branquinho in Antwerp, Lifu Hsiao is still focusing on creating a new collection for his own label. For this showroom season he has made a selection on items that represent the key signature of his label, and with which he will continue to create his designs. www.lifuhsiao.com

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Maryam Kordbacheh

Maryam Kordbacheh graduated from the master course Fashion Institute Arnhem (ArtEZ Fashion Masters) in January by presenting her collection during Amsterdam Fashion Week. She also presented her collection to the international fashion scene in Paris last Paris Fashion Week in March. For her collection ‘The Sexuality of Flowers’ she explored the intimacy between the cloth and the female body, and found a melancholic longing. Maryam is fascinated by fluid sculptures and inspired by the organic shapes of nature. She starts creating her designs by moulding and manipulating the fabric, and then discovering the actual pattern. All pieces in her collection are moulded and handcrafted – using techniques such as hand dying and hand pleating. With all natural materials such as silk, cotton, silk jersey, silk tulle and silk cashmere Maryam creates experimental pieces that women can wear and adore. Simplicity and purity is her vision of modernity.
www.maryamkordbacheh.com

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Heren van Koster

The men Roos Koster designs her label ‘Heren van Koster’ for are sons of thunder. Rude butterflies. Gorgeous, dirty butterflies. They wear mismatched socks, often with holes in them. They have beards, moustaches and body hair. Without shame they wear a stained pair of designer trousers. They are not easily intimidated: maybe it’s even impossible. For the collection ‘Een kleremans’ which Roos Koster created as her graduation collection for the master course Fashion Institute Arnhem (ArtEZ Fashion Masters) she aimed to make great clothes for her men– for walking, dancing, sitting, running. All day every day. The ‘Een kleremans’ collection shows treated fabrics, a manipulated men’s silhouette and cool color effects. By adding extra layers of fabric, the clothes manipulate the silhouette and the shape of the wearer – both visible and invisible. The tight fit on the chest and on the back of the legs of the trousers create an innovative profile. The fabrics are a clash between traditional fabrics such as flannels, wools, cottons and more modern materials as shiny plastic and transparent voiles. www.herenvankoster.nl

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Felicia Adelina Mak

Felicia Adelina Mak graduated from the Royal Academy The Hague in 2007 before enrolling in the master course of the Fashion Institute Arnhem. She was a contestant in the finals of the Frans Molenaar Award 2007 and participated at the Lichting 2007 presentation. Felicia presented her FIA-graduation collection during Amsterdam Fashion week and in Paris during Paris Fashion Week last March. This collection is significantly named ‘If you melt a suit, you’ll get a dress’ and is based on the idea of a striptease from a suit, slowly into a dress. For this collection, Felicia was inspired by Dita Von Teese and her burlesque strip-acts in which she gracefully and sensually undresses herself. In the collection the shapes are developed by literally taking a tailleur and producing it in softer and more feminine materials. Finally, it becomes a dress and disappears into lingerie. The colors are based on the black and white contrast of a suit, the naked skin and sensual orange. www.felicia-adelina-mak.com

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Marloes Blaas

After completing her Bachelor in fashion design at the HKU Marloes Blaas enrolled at the master course of the Fashion Institute Arnhem (ArtEZ Fashion Masters) to define and expand her network and vision on fashion. She presented her graduation collection during the last Amsterdam Fashion Week and in Paris during Paris Fashion Week last March. Now developing her own label is a logical step. In creating her designs Marloes Blaas works from traditional patterns, with their practical and sensible qualities, to develop into wearable garments with an innovative use of fabrics, details and colors. With earth tones and materials as silk, knitwear, wool and leather her collection has a raw edge, but with just the right amount of femininity. Her designs have a certain down-to-earth, nonchalant feeling which give the women who wear them the possibility to make it their own, and to introduce it in the world to linger. www.marloesblaas.nl

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Linda Valkeman

Linda Valkeman graduated from the Fashion Institute Arnhem (ArtEZ Fashion Masters) last January by presenting her collection at the Amsterdam Fashion Week and Paris Fashion Week in March. Inspired by her own self-claimed chaotic personality which forces her to create structure, beauty, fabrics and above all new shapes, she has turned her collection into beautifully structured chaos. Her designs are based on classic shapes and patterns that go astray, but eventually find the right track back. The normal and abnormal go hand in hand, as well as the old and the new, presenting a consistent patchwork of contradictive ideas. The huge range of fabrics, mostly created by Linda herself, underline the chaos: pages from a scrapbook, the feathers from her grandpa’s farm, high tech nylon, pieces of wood, old-fashioned knits and plastics. In this collection her ‘delirium’ found it’s right direction. www.lindavalkeman.nl

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