DUTCH TOUCH MILAN 2009 - WOMENSWEAR - With the presentation of Dutch womenswear labels Spijkers en Spijkers and Marcha Hüskes, Dutch Fashion Foundation continued its Dutch Touch Milan trade mission in 2009. The Dutch Touch Milan 2009 campaign is a continuation of the Milan project started by the Dutch Fashion Foundation in 2008 with the support of the Dutch Ministry of Economic Affairs. With its base on WHITE from Sunday the 1st of March till Tuesday the 3rd of March, the main focus of this mission is to support Dutch designers in the embedment of their labels in the Italian and international market.

Spijkers en Spijkers presented their Autumn/Winter 2009-2010 collection at White for the third time after making their Milan debut in March 2008. This edition Spijkers en Spijkers was selected by an international jury, among which Franca Sozzani of Vogue Italia, Andreina Longhi of Attila & Co, international editor Diane Pernet and journalist Robb Young, to participate in White Club with a showroom and catwalkshow.

Marcha Hüskes made her Milan debut at White last September and now continues to embed her label into the Italian market with a showroom at White Magna Pars. This Milan fashion week she also presented her Autumn/Winter collection 2009-2010 with a special presentation at the brand new Papaveri showroom. On invitation by Emanuela Passini of Papaveri the Marcha Hüskes collection was presented the entire Milan sale season.

Since last January the Dutch Fashion Foundation also had the pleasure of starting a collaboration with the Camera Italiana dei Buyer della Moda to present the collections of Dutch designers to a select group of Italian buyers of stores who have gained the Best Shops-certification, a quality mark granted by the Camera Italiana dei Buyer della Moda.