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THE NL/DUTCH CULTURAL POP-UP SPACE IN LONDON

From the 22th until the 24th of February a Dutch Cultural Pop-Up Space in London will present the collections of five Dutch designers. Bas Kosters, Conny Groenewegen, EnD, Iris van Herpen, Mada van Gaans and NŌN by KIM will present their collections and art at this temporarily Dutch Cultural Pop-Up Space. Dutch Fashion Foundation is pleased to assist the Dutch designers during their presence in the United Kingdom.

The Dutch Cultural Pop-Up Space in London is an exhibition and project space in Central London that presents a full spectrum of Dutch creative culture-from art and design to fashion and architecture- to a London audience. Managed by an external intendant and working in partnership with UK organizations, the Dutch designers are supported by the Cultural Department of the Embassy of the Kingdom of the Netherlands in London.

The main focus of the international mission of Dutch Fashion Foundation is to support Dutch designers in the embedment of their labels in the international market. With the support of the Embassy of the Kingdom of the Netherlands in London, a contact point for media and buyers wishing to work with the highest level of Dutch fashion design internationally is created.

Dutch Fashion Foundation is enthusiast about the initiative of the divers parties. Angelique Westerhof, director of the Dutch Fashion Foundation: ‘The United Kingdom is an important market for the Dutch fashion designers. This is a great opportunity to explore the market and to build a network with press, agents, buyers and manufacturers. Therefore we encourage the mission of the Dutch Embassy of the Kingdom of the Netherlands in London to support the Dutch fashion designers.’

The presentation is open for viewing to fashion and media professionals from 22-24 February from 12:00 until 18:00. On the 24th of February there will be a special reception by invitation only from 17.00-19.00 in the NL/Dutch Cultural Pop-Up Space at the 40/42 Riding House Street in London.

For more information or interview requests with the designers - please contact the Dutch Fashion Foundation: Ellen Burke - ellen@dutchfashionfoundation.com - T +31 6 39 11 11 07.

Location

NL - The Dutch Cultural Pop-Up Space in London.
40/42 Riding House Street
London
W1W 7ET

+44 (0)794 384 4676

For more information about the NL/Dutch Cultural Pop-Up Space and the participating designers, please open the digital invitation below.

The NL/Dutch Cultural Pop-Up Space - Digital invitation:
PDF DOCUMENT ONLINE | DOWNLOAD ZIP

www.baskosters.com

www.evandelia.com

www.nonbykim.com

www.connygroenewegen.nl

www.irisvanherpen.com

www.madavangaans.com

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SJAAK HULLEKES, WINNER OF THE MERCEDES-BENZ DUTCH FASHION AWARD 2009

Last Friday, 6th of November, the Dutch fashion Industry was highly represented at the third edition of the Mercedes-Benz Dutch Fashion Awards in The Hague.

The jury consisting of prominent professionals in the international fashion system awarded the prestigious prizes to the talents they felt have most potential to expand their brand internationally.

The award-ceremony of 2009 according to the Jury has great relevance for the future. De Mercedes-Benz Dutch Fashion Award, the main award being a financial grant of 25.000 euro to be invested in activities related to the international expansion of the brand, went to the designer Sjaak Hullekes because of “his crystal clear proposition of menswear full of new post-crisis values and his well thought through business strategy”. The Dutch Fashion Incubator Award, with support of several partners including department store De Bijenkorf and the wholesale hub World Fashion Centre, went to Bas Kosters.

Winner Sjaak Hullekes: “The award is an amazing support for the further international development of our label”, Jury member Wilbert Das, creative director of Diesel: “In the post-crisis fashion industry of today, it’s important that a new generation of designers searches new ways to inspire the public. In that it is of paramount importance that the designer is able to effectively communicate his work and his brand.

Both Sjaak Hullekes and Bas Kosters show that they posess the characteristics of designers of the future. They are the personification of their brand.”

Iris van Herpen won the Dutch Fashion Media Award, a financial reward of 2.500 euro and a brand coaching and guidance program offered by parties in the field of brand strategy, personal marketing and PR. Dutch fashion stylist Ferry van der Nat won the Dutch Fashion Icon Homme, while stylist Bonnie Orleans Voss was honoured with the Dutch Fashion Icon Femme. All awards are designs made by the renowned Dutch jewelry designer Studio Ted Noten.

This year, the gala event of the Mercedes-Benz Dutch Fashion Awards took place in The political capital The Hague. Dutch Minister of Foreign Trade Frank Heemskerk underlined in his speech at the awards ceremony the great importance that the fashion industry has for the Dutch economy and the image of Holland in general. Angelique Westerhof, director of the Dutch Fashion Foundation and organisator of the event: “We are excited that together with our partners we have given yet another strong impulse to the further internationalisation of Dutch fashion. We realise that this event being of great value for us now is also a great investment in the future of our creative industry.”

For more information about the Mercedes-Benz Dutch Fashion Awards 2009, please visit www.dutchfashionawards.com.

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DUTCH TOUCH Milan September 2009 - Womenswear

Dutch Fashion Foundation proudly announces the continuation of the Dutch Touch Milan campaign. From the 24th until the 30th of September 2009 Dutch Touch presents in Milan the womenswear labels Marcha Hüskes and Spijkers en Spijkers. Two labels with unique signatures and styles: definitely worth discovering.

Marcha Hüskes will introduce her Spring/Summer 2010 collection at WHITE at the Papavri showroom. Spijkers en Spijkers show their Spring/Summer 2010 collection at Studio Zeta and at the WHITE Club Lounge.

With its base at WHITE, the main focus of this mission is to support Dutch designers in the embedment of their labels in the Milanese and international market. Dutch Touch Milan focuses on the presentation and sales of the collections, reaching out to international buyers, agents, stylists and media.

With the support of the Dutch Ministry of Economic Affairs, the Dutch Fashion Foundation offers a contact point for media and buyers wishing to work with the highest level of Dutch fashion design internationally. Spijkers en Spijkers is supported by the City of Arnhem for their foreign trade mission. Dutch Touch has been operating since 2001 in the most significant fashion capitals such as Paris, New York, Rome and Milan.

Since January 2009 the Dutch Fashion Foundation also had the pleasure of starting a collaboration with the Camera Italiana del Buyer della Moda that will continue through 2009.

For more information about Dutch Touch Milan and the participating designers, please open the digital invitation below.

Dutch Touch Milan September 2009 - Digital invitation:
PDF DOCUMENT ONLINE | DOWNLOAD ZIP

Digital invitation participating designers:

Marcha Hüskes
PDF DOCUMENT ONLINE | DOWNLOAD ZIP

Spijkers en Spijkers
PDF DOCUMENT ONLINE | DOWNLOAD ZIP

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DUTCH TOUCH Paris September 2009 - Womenswear

At the prêt-à-porter fair Atmosphere Dutch Touch Paris presented, from the 4th until the 7th of September, the Dutch womenswear labels Mattijs, Conny Groenewegen, Bas Kosters, Mada van Gaans and Marcha Hüskes.

With a prime spot at Atmosphere the designers were pleased with the variety of visitors. The designers spoke with buyers, stylists, photographers, agents and pr agencies, which were interested in their labels. Orders have been placed and several parties would like to return in October to order the collections. Conny Groenewegen says: ‘It feels safe to present my label as being part of the Dutch Touch campaign. Dutch Touch creates a context where designers can strengthen each other’.

During the fair designs of Conny Groenewegen and Mada van Gaans were used for an exhibition on the second floor of the fair. Stylists of WGSN used collection pieces of Bas Kosters and Mada van Gaans for a presentation of fashion trends for spring/summer 2010.

The Dutch Fashion Foundation sees the invitation of Muriel Piaser, director of Atmosphere, as a unique opportunity. Dutch Fashion Foundation received this invitation because of the diversity and nature of the campaign, the designers and their collections.

For more information about the participating designers, please open the digital invitation below.

Dutch Touch Paris September 2009 - Digital invitation:
PDF DOCUMENT ONLINE | DOWNLOAD ZIP

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DUTCH TOUCH Paris September 2009 - Womenswear

With the presentation of Dutch womenswear labels Mattijs, Conny Groenewegen, Bas Kosters, Mada van Gaans en Marcha Huskes, Dutch Fashion Foundation continues its Dutch Touch Paris trade mission in 2009. The Dutch Touch Paris 2009 campaign is a continuation of the Paris project started by Dutch Fashion Foundation in 2005 with the support of the Dutch Ministry of Economic Affairs.

Dutch Fashion Foundation proudly announces the continuation of the Dutch Touch Paris campaign from the 4th until the 7th of September 2009. Dutch Touch is present in Paris at Atmosphere, featuring the S/S 2010 womenswear collections of a select group of Dutch fashion designers who are entering the international market with refreshing and unique new signatures and styles definitely worth discovering.

With its base on Atmosphere, the main focus of this mission is to support Dutch designers in the embedment of their labels in the Parisian and international market. Dutch Touch Paris 2009 concentrates on the presentation and sales of Spring/Summer 2010 womenswear collections, reaching out to international buyers, agents and media.

With the support of the Dutch Ministry of Economic Affairs, the Dutch Fashion Foundation offers a contact point for media and buyers wishing to work with the highest level of Dutch fashion design internationally. Dutch Touch has been operating since 2001 in the most significant fashion capitals such as Rome, Paris, New York and Milan.

For more information about the participating designers, please open the digital invitation below.

Dutch Touch Paris September 2009 - Digital invitation:
PDF DOCUMENT ONLINE | DOWNLOAD ZIP

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MERCEDES-BENZ DUTCH FASHION AWARDS 2009 GO TO THE HAGUE

On the 6th of November 2009, the third edition of the Mercedes-Benz Dutch Fashion Awards will take place. After having held the first two editions in Amsterdam, Dutch Fashion Foundation (DFF) has chosen to host the oncoming edition in The Hague. The prenominations will be proposed to the delegation of the international jury this month for the final selection which will be announced in September.

By choosing The Hague as the new location for the Awards, DFF further spreads her activities over The Netherlands, strengthening the national character of its organisation in The Netherlands. The city offers an exclusive platform for the Mercedes-Benz Dutch Fashion Awards: in a pleasant and distinguishing setting, The Hague is unmistakably a meeting place with great international appeal. The close collaboration the foundation has with the Dutch government will be further valued and celebrated in this way.

As Dutch fashion design is gaining more and more appreciation both nationally and internationally, they are making good progress in bringing their work from the catwalk to the public. In addition to the collaboration between DFF and the Bijenkorf, the largest fashion department store chain in The Netherlands, contact will be made with exclusive stores in The Hague aiming to make the collections of the nominated designers more accessible for a broader public.

Since the first edition of the Mercedes-Benz Dutch Fashion Awards, it has evolved into an annual climax in the development of the Dutch fashion field. Attracting national and international leading fashion professionals to get acquainted with the leading fashion designers of The Netherlands getting ready to bring their label abroad, this initiative annually places Dutch Fashion in the international spotlight. Besides various stimulation prizes, the fashion label most likely to succeed on the international market will receive the Mercedes-Benz Dutch Fashion Award, a prize of 25.000 euros handed out by the international jury.

Last edition Monique van Heist won all three the Awards: the Mercedes-Benz Dutch Fashion Award 2008, the Dutch Fashion Incubator Award and the Dutch Fashion Media Award. These three Awards gave her the ability to develop her label and to expand her international activities substantially. Lectra, De Bijenkorf and Fair Wear Foundation offered their services and networks to make the Dutch Fashion Incubator Award possible. And by winning the Dutch Fashion Media Award, Van Heist received 5.000 euros and an orientation in the implications of eye wear design, made possible by Club Brilliant.

Angelique Westerhof, director of Dutch Fashion Foundation and initiator of the Mercedes-Benz Dutch Fashion Awards: ‘We are very pleased with the enthusiastic gestures of various parties in the Dutch public and private sector to replenish the Mercedes-Benz Dutch Fashion Award. In offering new rewards with their knowledge and products for the nominees, the Dutch field is increasingly gaining strength and influence in their position in the international fashion system. Our collaboration with The Hague offers a good opportunity to further fulfil this objective.’

For more information about the Mercedes-Benz Dutch Fashion Awards 2009, please visit www.dutchfashionawards.com.

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PRELUDE - SPRING/ SUMMER 2010

On Tuesday July 21th of 2009 the Dutch Fashion Foundation and Mercedes-Benz proudly presented the seventh edition of the exclusive fashion salon ‘Prelude’ with the presentations of the new Spring/Summer 2010 collections of Mattijs van Bergen, Conny Groenewegen, Sjaak Hullekes and Catta Donkersloot hosted under the hospitality of Hotel Sofitel Amsterdam The Grand.

Mercedes-Benz supports the Dutch Fashion Foundation in her mission to create awareness and international appreciation for the Dutch fashion industry. With their collaboration the allure, quality and pioneering values of both brands meet. Both are very excited about the Prelude platform and proud of the success it has gained for the participating designers. With the continuation of the Prelude salons Mercedes-Benz supports the Dutch fashion world by accentuating the clear values of avantgarde fashion within the Netherlands.

More information and images >>>

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DUTCH TOUCH MILAN 2009 - Menswear

With the presentation of Dutch menswear labels Corné Gabriëls, Maegpai and Sjaak Hullekes, Dutch Fashion Foundation continued its Dutch Touch Milan trade mission in 2009 with the support of the Dutch Ministry of Economic Affairs. With its base on WHITE Homme from the 21st till the 23rd of June, Dutch Touch concentrated on the presentation and sales of the spring/summer 2010 collections, reaching out to international buyers, agents and media.

The Dutch Touch campaign has been operating since 2001 in the most significant fashion capitals such as Rome, Paris and New York, with the aim to reach out to other markets in order to introduce them to Dutch design.

Dutch Fashion Foundation believes in structural collaboration with designers and other parties to be able to strongly embed these Dutch fashion labels. Dutch Touch Milan was first introduced at WHITE in February 2008 and has been returning every Milan fashion week since with a selection of womenswear and menswear designers who are entering the international market with refreshing and unique new signatures and styles definitely worth discovering.

Dutch Touch Milan 2009 - more information:
PDF DOCUMENT ONLINE | DOWNLOAD ZIP

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DUTCH TOUCH MILAN 2009 - Womenswear

With the presentation of Dutch womenswear labels Spijkers en Spijkers and Marcha Hüskes, Dutch Fashion Foundation continued its Dutch Touch Milan trade mission in 2009. The Dutch Touch Milan 2009 campaign is a continuation of the Milan project started by the Dutch Fashion Foundation in 2008 with the support of the Dutch Ministry of Economic Affairs. With its base on WHITE from Sunday the 1st of March till Tuesday the 3rd of March, the main focus of this mission is to support Dutch designers in the embedment of their labels in the Italian and international market.

Spijkers en Spijkers presented their Autumn/Winter 2009-2010 collection at White for the third time after making their Milan debut in March 2008. This edition Spijkers en Spijkers was selected by an international jury, among which Franca Sozzani of Vogue Italia, Andreina Longhi of Attila & Co, international editor Diane Pernet and journalist Robb Young, to participate in White Club with a showroom and catwalkshow.

Marcha Hüskes made her Milan debut at White last September and now continues to embed her label into the Italian market with a showroom at White Magna Pars. This Milan fashion week she also presented her Autumn/Winter collection 2009-2010 with a special presentation at the brand new Papaveri showroom. On invitation by Emanuela Passini of Papaveri the Marcha Hüskes collection was presented the entire Milan sale season.

Since last January the Dutch Fashion Foundation also had the pleasure of starting a collaboration with the Camera Italiana dei Buyer della Moda to present the collections of Dutch designers to a select group of Italian buyers of stores who have gained the Best Shops-certification, a quality mark granted by the Camera Italiana dei Buyer della Moda.

Dutch Touch Milan 2009 - Digital invitation:
PDF DOCUMENT ONLINE | DOWNLOAD ZIP

More information and images >>>

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PRELUDE - AUTUMN/WINTER 2009-2010 SALON

On Monday January 26th of 2009 the Dutch Fashion Foundation and Mercedes-Benz proudly presented the sixth edition of the exclusive fashion salon ‘Prelude’ with the presentations of the new Autumn/Winter 2009 collections of Sjaak Hullekes, Sebastic, Marcha Hüskes, Mattijs and Catta Donkersloot hosted under the hospitality of the Stadsschouwburg in Amsterdam.

More information and images >>>

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