DUTCH TOUCH PARIS 2009
At the prêt-à-porter fair Atmosphere Dutch Touch Paris presented, from the 4th until the 7th of September, the Dutch womenswear labels Mattijs, Conny Groenewegen, Bas Kosters, Mada van Gaans and Marcha Hüskes. The Dutch Fashion Foundation continued its Dutch Touch Paris trade mission in 2009, with a select group of Dutch fashion designers who are entering the international market with refreshing and unique new signatures and styles definitely worth discovering.
The Dutch Touch Paris 2009 campaign is a continuation of the Paris project started by Dutch Fashion Foundation in 2005 with the support of the Dutch Ministry of Economic Affairs. With its base on Atmosphere, the main focus of this mission is to support Dutch designers in the embedment of their labels in the Parisian and international market. Dutch Touch Paris 2009 concentrates on the presentation and sales of Spring/Summer 2010 womenswear collections, reaching out to international buyers, agents and media.
With a prime spot at Atmosphere the designers were pleased with the variety of visitors. The Dutch Fashion Foundation sees the invitation of Muriel Piaser, director of Atmosphere, as a unique opportunity. Dutch Fashion Foundation received this invitation because of the diversity and nature of the campaign, the designers and their collections.
During Dutch Touch Paris the designers spoke with buyers, stylists, photographers, agents and pr agencies, which were interested in their labels. Orders have been placed and several parties would like to return in October to order the collections. Conny Groenewegen says: ‘It feels safe to present my label as being part of the Dutch Touch campaign. Dutch Touch creates a context where designers can strengthen each other’.
During the fair designs of Conny Groenewegen and Mada van Gaans were used for an exhibition on the second floor of the fair. Stylists of WGSN used collection pieces of Bas Kosters and Mada van Gaans for a presentation of fashion trends for spring/summer 2010.
With the support of the Dutch Ministry of Economic Affairs, the Dutch Fashion Foundation offers a contact point for media and buyers wishing to work with the highest level of Dutch fashion design internationally. Dutch Touch has been operating since 2001 in the most significant fashion capitals such as Rome, Paris, New York and Milan.
BAS KOSTERS - CONNY GROENEWEGEN - MADA VAN GAANS - MARCHA HUSKES - MATTIJS
For more information about Dutch Touch, please visit www.dutchtouch.com.