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DUTCH FASHION FOUNDATION - The Dutch Fashion Foundation (DFF) strengthens the social, economic and cultural role of Dutch fashion on a national and international level. Based in Amsterdam, DFF manages a network of the most talented Dutch fashion designers and is a key figure in the creative network of photographers, graphic designers and fashion artists.

The activities that DFF has undertaken have led to the interdisciplinary expansion of an (inter)national network with fashion as a vehicle for the designers own creative development. DFF manages this network to shape a contact point and quality guarantee for all parties, both commercial and non-commercial that want to work with the highest level of contemporary Dutch fashion. Through working with this group of designers on an international level, the Dutch Fashion Foundation has acquired a strong knowledge, experience and network in and of the international fashion system.

DFF is a nonprofit organisation. All income generated through the DFF-services is directly reinvested in the promotion and shaping of the Dutch fashion discipline. These services are offered with the support of, and in agreement with, the represented designers. With its services the Dutch Fashion Foundation operates on two levels:

CULTURAL LEVEL - DFF positions Dutch fashion on a national and international level by organizing several cultural projects, fashion shows and presentations.

ECONOMIC LEVEL - DFF aims to strengthen the economic level of fashion by facilitation the cooperation between fashion designers and companies that wish to work with fashion in an innovative way. For this DFF offers the following services:

Dutch Touch
The Dutch Touch campaign is organized by the Dutch Fashion Foundation with the support of the Dutch Ministry of Economic Affairs, Agriculture and Innovation as part of the 2g@there program. The main focus of this campaign is to support prominent Dutch fashion designers in bringing their labels to international markets, concentrating on sales presentations and pr addressing international buyers, agents and media.
The Dutch Touch campaign has been operating since 2001 presenting immerging Dutch fashion labels at key tradeshows and fashion weeks in fashion capitals such as Milan, Rome, Paris, Florence and New York.

Creative concepts
The Dutch Fashion Foundation creates concepts for the development and positioning of companies and brands who want to work with fashion in an innovative way.

Fashion Salons & presentations
The fashion salons created by the Dutch Fashion Foundation are intimate, highly exclusive couture presentations developed to meet the specific preferences of the interested party.

The Floor
Together with the World Fashion Center in Amsterdam, the Dutch Fashion Foundation has developed The Floor: a fashion platform on the 13th floor of tower 1 of the WFC dedicated to all aspects of the fashion chain. DFF invites a select group of companies to become a structural and physical part of this innovative platform as a ‘Friends of Dutch Fashion’. This way bringing creativity and commerce together on The Floor during frequently held events.

So Dutch Fashion
The So Dutch Fashion showroom is the headquarter of the PR-unit So Dutch Fashion. So Dutch Fashion is an unique initiative with the objective to promote the best of Dutch Fashion design and to assist its designers in developing their labels into a commercial brand. Click here for more information about So Dutch Fashion.



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